Medical online courses

Case on targeted advertising for educational online medical courses or how to earn 2000 out of $200 invested $.

Startup client of an online scientific and educational school.

What we did:

1. We developed detailed targeting using hidden interests in order to most clearly select the target audience for the advertising campaign.

2. Created a staged sales funnel

3. Developed advertising layouts and key message for this advertising campaign.

4. Launched an advertising campaign

5. Optimized the campaign by removing creatives that bring fewer targeted actions.

As a result of the advertising campaign, we collected 293 leads, of which 17 made a purchase from the first touch. Thus, the cost of a lead was $0.75, and the budget spent per customer was $11.

The client, having invested $200 in advertising, received 17 sales for $2200.