Production of kitchen furniture

How to get $2.13 kitchen furniture sales leads with $260 ad budget using Facebook messenger
Work with the client began with a complete immersion in the topic. To make some hypotheses and come up with options for an attraction strategy, it was necessary to understand many things: how the client makes a decision, the composition of the service, pitfalls, competitors, and much more.

Everything went through the following steps:
1. Development of working hypotheses

2. Develop a Customer Acquisition Funnel

3. Determination of tools for the implementation of the funnel

4. Creation of marketing materials and content

5. Technical settings of services and launch of an advertising campaign

6. Conducting tests

7. Accompanying an advertising campaign

After the analysis was completed, one hypothesis was taken into work, in which the key place was given to communication with customers and receiving applications through messenger facebook.

As a result of the advertising campaign, we reached 39,047 users, of which 121 people started chatting on facebook.

Thus, the COST of the target action was $2.13. The client, having invested $260 in advertising, received signed contracts for the production of kitchens for UAH 600,000